Tuesday, September 27, 2011

News About Zurich Summit

Google held an EMEA faculty summit in Zurich in early May. EMEA represents Europe, Middle East and Asia. The purpose of this summit was to present a collection of computer science topics relating to privacy, software engineering and NLP (natural language processing.) NLP is a blending of both computer science and linguistics, to study the interactions between computers and human, or natural, language.

There were 28 countries represented at the summit, with 103 computer science specialists and 60 Google employees in attendance. They were able to meet to discuss operations, projects and other collaborations. One of the programs is the Focused Research Awards, whose awards are just under 4 million euros. to date. Other topics included test amplification, optimization, privacy, and security.

Yossi Matias is senior director of Google's Israel Research and Development Center. He was a major presenter, along with Alfred Spector, Nelson Mattos and David Konerding.Some of the topics covered included developments and opportunities in Africa and the Miccle East, special initiatives, and research.

The Technical University of Munich was represented by Professor Claudia Eckert, who gave an elucidating presentation on how privacy and security on the internet will determine the outcome of the internet in the future.

Following the presentations were break-out sessions which allowed the academics and the Google employees to meet in private groups for discussions on topics of unique interest to them. The academics may have had questions such as how to produce an organized and interesting research award proposal, so they could apply for funding more effectively. Or they may have asked how to get Google's support for hosting a conference in a research niche relevant to both the academics and Google.

These Summits are for the purpose of building strength and ties between researchers and academics alike.

It is well to learn from the collaboration that Google encourages. This is a strength in business, when departments and organizations can learn to work cooperatively to fill the needs of both parties and to mutually benefit as a result of the collaboration.

In New York in July, Google will be hosting a North America Faculty Summit. This is an optimum time for research and innovation to grow and expand.

Growth is the lifeblood of modern business. Growth can also be painful, as there are changes to be made and often new policies to implement. Getting stuck in a rut isn't good for people or for business. The internet has spawned a whole new kind of business, which encompasses the entire global community.

Local businesses must keep up with technology and change as much as big corporations do. In the city of Lethbridge, SEO is big business with local merchants turning more and more to online methods of marketing.

Street Talk

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This is very interesting indeed! How awesome would it be to be able to sit in on a summit where some of the world's greatest computer specialists and google geniuses were discussing operations and other stuff.

More than just stuff, I must presume! This would be bleeding edge collaboration. Google is one smart cookie (pun intended!) when it comes to business. Actually, I have noticed lately that people, including myself, speak of Google as it were a person. After all, how can a search engine have any smarts at all, if considering only the thinking power?

But the other side of the cookie is, whoever programs Google with the algorithms it uses to determine placing on the SERPs is the smart cookie.

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